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    <loc>https://jthake.com/work</loc>
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    <lastmod>2024-01-28</lastmod>
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      <image:title>Portfolio - Had Ex Today?</image:title>
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      <image:title>Portfolio - King Pot Noodle: Big Dave</image:title>
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      <image:title>Portfolio - The Slag Of All Snacks</image:title>
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      <image:title>Portfolio - Launch Ad</image:title>
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      <image:title>Portfolio - The Paddle Of Rebuke</image:title>
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      <image:title>Portfolio - Launch Ad</image:title>
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      <image:title>Portfolio - Some Stylish Skateboarding</image:title>
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      <image:title>Portfolio - TED Talk for Carlsberg</image:title>
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      <image:title>Portfolio - Mr Volcano</image:title>
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      <image:title>Portfolio - Cracks Catch Up With You</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b3125d55417fcc0029f6ae7/1530269092170-9GLB82THR5LFY1KMDQP4/McCain+It%27s+All+Good.jpg</image:loc>
      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b3125d55417fcc0029f6ae7/1706366778521-NANN7V7W3NGFOJ8Y4M2B/image-asset.jpeg</image:loc>
      <image:title>Portfolio - Reverse Santa</image:title>
      <image:caption>Wrote this one weekend in the summer. Think the brief was about giving or kindness or togetherness or something. I had what seemed like a nice idea about someone doing a reverse Santa: delivering presents down his chimney, because Santa never gets anything. Then to make the story better, I thought what if on their way to deliver Santa’s presents they gave most of them away to people who helped them on the journey. So, by the time they get to his house, there’s only one thing left. I take no credit for the production as I was shooting something else while this happened.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Coca-Cola 'Ghost'</image:title>
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    <image:image>
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      <image:title>Portfolio - Coca-Cola Christmas Ad</image:title>
      <image:caption>A very nice French team called Yann and Thibault came up witht the idea for this one. Originally they had lots of people dressed as Santa doing good deeds. I suggested instead of them dressing like Santa, what if they all were Santa: cast someone who looks like the old Coke painting of Santa Claus and add make-up and prosthetics to get the likeness perfect. Bit of a Being John Malkovich cliche, but you get a world where everyone is Father Christams. Then have one of them share a Coke with another and at that moment we flip the film and see that all the Santas were real people, but by being kind they were revealing their inner Santa. Coke got frightened about suggesting that an old white man could represent kindness, so we weren’t allowed to see a direct transition from Santa to real people, but it still sort of works. And we got a famous woman to sing the song. Can’t remember what she’s called though.</image:caption>
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    <image:image>
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      <image:title>Portfolio - Opera</image:title>
      <image:caption>Shot this just as covid hit. Hundreds of people in a studio, breathing on each other, breathing on the food, spilling germs all over the floor.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b3125d55417fcc0029f6ae7/1706451405645-L1CS34INYF9NL8KC7V1K/Screenshot+2024-01-28+at+2.14.58%E2%80%AFpm.png</image:loc>
      <image:title>Portfolio</image:title>
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    <image:image>
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      <image:title>Portfolio - Last Choir Standing</image:title>
      <image:caption>I love this one, maybe because the BBC hated it so much. The woman in charge of shiny floor show marketing said it lacked sparkle. Up hers forever.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jthake.com/new-cover-page</loc>
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    <priority>1.0</priority>
    <lastmod>2018-06-28</lastmod>
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      <image:title>Home</image:title>
    </image:image>
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  <url>
    <loc>https://jthake.com/about-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-27</lastmod>
  </url>
  <url>
    <loc>https://jthake.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-27</lastmod>
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