Often the best way to advertise your product is to tell the brutal truth.
Make up some virtuous lie, and you’ll sound weak and shifty. Better to confidently promote your flaws.
Pot Noodle is not lettuce. It is a delicious pot of warm MSG gloop. Make that the selling point.
This campaign was impossibly successful. The free PR alone covered the shoot costs, and the sales curve looked like a take-off ramp.
The endline came from Saddam Hussein. In the first Gulf War he promised, ‘The Mother of all Battles.’